Skip to main content

Social Media Now Driving Economic Growth in Africa – Survey

Image
By

A new study has revealed that social media platforms are now playing a key role in Africa’s economic growth and opportunities.

The study conducted by Genesis Analytics shows that Small and Medium Size Businesses which use Facebook apps - Facebook app, Instagram, Whatsapp, and Messenger, have an average of 45 percent of their employees being under 30.

It also revealed that small businesses in manufacturing that were using Facebook apps named the ability to access new foreign markets as the most beneficial advantage of the social media platform.

Find Property in Uasin Gishu County
Baoriat Agencies

Call: +254 721-554-937

According to the survey findings published in Business Daily, social media platforms are critical tools in not only the formation but also the growth of small and medium-sized businesses.

Of the total businesses surveyed, 73 percent were using social media out of which 84 percent said were using Facebook admitted that the application’s use helped in the growth of their business.

77 percent of the businesses said their business was stronger because of social media use while 55 percent believed use of social media helped them start the business.

“Digital platforms are enabling economic development in Africa in many ways, such as job creation, through jobs such as digital analysts, digital marketing and supporting businesses through better logistics platforms and new payment methods like cashless payments,” noted Neville I. Igasira, an e-commerce business consultant at Creative Mode Uganda in Kampala.

The survey that was aimed at exploring the impact of the digital economy on small- and medium-sized businesses also found that sixty-five percent of surveyed businesses reported that they have increased the use of social media and online messaging during the Covid-19 pandemic to communicate with customers, operate remotely, raise capital, and make sales.

Over half of the surveyed businesses in five of the eight countries (Kenya, Senegal, Côte d’Ivoire, DR Congo, South Africa, Nigeria, Ghana and Mauritius) reported that social media helped the business to stay open.

The survey explored the adoption and use of social media and messaging platforms; value to Small and Medium Size Businesses; barriers to usage; and the impact of the Covid-19 pandemic. The focus was on the Facebook company technologies, being Facebook app, Instagram, Whatsapp, and Messenger.

Baoriat Agencies is committed to helping you find the best place for you to settle in Eldoret town. We walk you through the entire process of acquiring your own property in Eldoret until it has been transferred into your hands.

To learn more about buying a property in Eldoret, 

Call 0721-554937

WhatsApp  https://wa.me/0721-554937  

Email evekibet@gmail.com or 

Visit us at  Juma Hajee Building room number 16, Eldoret town 

Follow our Facebook Page Boariat Agencies for the latest deals. 

 You can also visit  https://baoriat.com/ and start selling/buying land, commercial buildings, professional services, homes, and businesses.

Comments

Post a Comment

Popular posts from this blog

Major Streets in Eldoret Town – Perfect for Mega Investments

By
  If you are looking for a place to put your investment in around Eldoret town, then consider the Central Business District (CBD). With the growing population that is pushing the expansion of Eldoret town – which is currently an economic, education, sports, health and a transport hub for at least 23 counties in the North Rift region and Western Kenya, this Uasin Gishu’s capital is the best bet for your investment. The Eldoret CBD is comprised of FOUR major streets where you can be sure your investment of whatever kind will give you maximum returns. Here are the four major streets in Eldoret CBD: Ronald Ngala Street When you are coming into Eldoret town from Nairobi through Nakuru Highway, this is the first street you will come across as you enter the CBD. Just at the start of Ronald Ngala Street is the iconic Barng’etuny plaza – one of the oldest buildings in the town. Opposite it is several banks including Bank of Africa, Sidian Bank and Cooperative Bank. Other key fac...
Post a Comment
Read more

How Women Can Protect Their Property Rights After Marriage

By
They say property has no gender, but history shows a different reality, where property ownership has favoured men. This inequality is still evident, especially when it comes to inheritance after the death of a spouse.  Even though Kenya’s 2010 Constitution guarantees equal rights for men and women, many women still struggle to secure their rights to property. So, how can women make sure their rights are respected after marriage? Baoriat Agencies explains six key ways to ensure fair property distribution in case of death or separation. 1. Registering Jointly Owned Property  When a couple buys property together, it’s important to register it under both names. This guarantees that the other automatically inherits the property if one partner dies. Make sure both names are clearly listed on the title deed as co-owners. 2. Joint Tenancy or Tenancy-in-Common There are two ways to share property: Joint tenancy : If one partner dies, the other automatically becomes the sole owner. Tena...
Post a Comment
Read more

List of Popular Gated Community Estates in Eldoret Town

By
  Eldoret town is home to over 10 residential estates that house all types of people – from the lower class to the affluent. Some of the popular estates include Kapsoya, Langas, Kimumu, Huruma and Annex among many others while there are several other upcoming residential estates like Juniorrate, Action and Pioneer which are not yet fully developed. Apart from the above-mentioned estates, we also have several gated estates, accommodating the rich and affluent in Eldoret. Also Read:  List of Estates within Eldoret Municipality A gated community is a form of residential  community  or housing estate containing strictly controlled entrances for pedestrians, bicycles, and automobiles, and often characterized by a closed perimeter of walls and fences. We take at some of the popular ones in Eldoret town, most of which house the affluent. Kenmsosa Village This is a gated community estate that houses not only residential homes but also has a resort. Kenmosa village ...
1 comment
Read more